It's the soap that's the odd one: we found Neutrogena, unscented formula, available in Chile, in Peru, in Ecuador. In Argentina, it's nowhere to be seen - even while the original formula bars and a range of other Neutrogena products fill the shelves in the Farmacity. Now that we're on our fourth country and our third extended stay, what we've learned about global distribution of consumer goods is that plenty of the major brands we're all familiar with back in the States have penetrated these markets. But as expats everywhere seeking the comforts of home have long documented, it's impossible to predict which ones make it across which border. I
Take that Neutrogena soap in Latin America: it appears to have an oddly antagonistic relationship with Neutrogena shampoo. The latter was impossible to find anywhere for ten weeks, from the moment our initial flight landed in Lima, through Peru and Ecuador and Chile, until we arrived here. Now it's in every Farmacity in Buenos Aires even while the unscented bars have disappeared. Multiple other American shampoo brands, however, have been ubiquitous across the continent, especially Head & Shoulders in its many different formulations.
Our old standby Tom's of Maine toothpaste has been a no-show on shelves throughout, so if they're getting a marketing boost or improved retail channel access via their acquisition by Colgate-Palmolive, it's not internationally. And there's been plenty of Colgate around everywhere we've gone - that and Aquafresh seem to be the most popular American toothpaste brands, in their full range of flavors and types.
Atra razor blades, still widely available as replacement cartridges to the installed base of handle owners in the States? Forget it - in Argentina, they've already been phased out. If you're a Gillette customer you're either a Sensor Excel, Mach 3, or Fusion user.
Peanut butter had been everywhere, until Argentina.
The pervasiveness of Coke and McDonald's are well documented and railed against, although no one in any of the countries we've visited appears to be railing - they're enormously popular. But Oreos have been just as pervasive.
Those are off the top of my head, I'm sure Eileen will now remind me of some more and I'll append them here.